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In order to get a good idea of my target audience, I created a number of persona’s for people I would be marketing my game to, I included factors such as age, location, hobbies, social and family life and what they like and dislike in terms of mobile gaming on order to have a varied outlook on what I should include and avoid in my game design.

Jake Marshall

p1

Age: 18

Location: US, Maine

Job: Student

Hobbies: Going to cinema with friends, Playing sports in teams (football, hockey), Occasional console gamer (plays Wii and Kinect with siblings)

Social/family life: Two younger siblings, Lives with parents, goes out with friends a lot

When do they play mobile games? On his way to and from college, on his way to and from sports, In bed before sleeping, in class.

What do they like in mobile games? Colourful aesthetics and easy going game play, Interesting character designs

What do they dislike in mobile games? not too much story or dialogue, not too much text as he is dyslexic.

Favourite mobile game? Angry Birds

Eve Bristow

p2

Age: 20

Location: US, New York

Job: Artist

Hobbies: Painting, drawing, Theatre, Mobile gaming when bored

Social/family life: Lives alone, Grew up in children’s home, Vast network of colleagues and acquaintances, busy social life.

When do they play mobile games? In bed before sleeping, while travelling, when bored on days off

What do they like in mobile games: Colourful and creative design, as much customisation as possible, designing, building and puzzle solving games

What do they dislike in mobile games? Boring or dull aesthetic design, little or no customisation, no links to social media.

Favourite mobile game? My little Pony

Aisha Patel

p3

Age: 24

Location: Australia, Sydney

Job: Animator

Hobbies: Gaming (Xbox, Wii, DS) Mobile gaming on her iPhone/iPad,

Social/family life: Lives with fiancée, visits family regularly, small group of close friends

When do they play mobile games? While travelling, at home in spare time

What do they like in mobile games: Good mechanics and/or storyline, long and in depth games or games that are highly re-playable

What do they dislike in mobile games? Lazy design, boring story or mechanics that don’t make sense

Favourite mobile game? Pocket minecraft

Jamal Grey

p4

Age: 28

Location: UK, London

Job: Architect

Hobbies: Puzzles, reading, watching documentaries

Social/family life: Visits parents once a month, lives with wife and 2 year old son, mildly social but more of an introvert.

When do they play mobile games? On the weekends when bored, travelling to and from work, on lunch breaks.

What do they like in mobile games: Puzzle solving and reaction time games

What do they dislike in mobile games?Long or drawn out games, games without a pause option, games that can’t be played without social media

Favourite mobile game? Cut the rope

Jim Mason

p5

Age: 30

Location: UK, London

Job: Builder

Hobbies: Drinking with friends, spending time with family, Watching sports

Social/family life: Lives with wife and four kids ages 5 – 11, friends are constantly visiting

When do they play mobile games?On his lunch break, when kids are asleep,

What do they like in mobile games: simple game-play without a storyline that can be paused (low attention/dedication to playing)

What do they dislike in mobile games? overly complex game play or storyline, games that have few save points

Favourite mobile game? Hill climb racing

Image sources:

See bibliography [Click here]

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